Replying should happen where you work
Hootsuite is a powerful publishing suite. SVARA is a focused reply engine that lives in your team's existing workspace.
When to choose Hootsuite
If you need to schedule posts across 10+ social networks, run paid ad campaigns, and generate complex analytical reports for a large enterprise, Hootsuite is the industry standard.
- Bulk post scheduling
- Cross-platform analytics
- Paid social management
- Employee advocacy features
When SVARA is better
Choose SVARA if your primary goal is answering customers quickly without opening another dashboard.
- Drafts arrive in Slack, Discord, or WhatsApp
- One-click approval — no new tab needed
- AI tone-learning that sounds like your brand
- Auto-answers for repeat questions
- Setup in 20 minutes, not 2 days
The Core Difference
Hootsuite is an external destination. SVARA is an internal workflow. For teams that already live in Slack, forcing them into Hootsuite just to reply to a Facebook DM is a productivity tax. SVARA removes that tax by bringing the message to you.
Switch to a Slack-first social inbox
Join teams who've cut their response times by 80% by moving their social inbox into Slack.
Get startedSetup takes under 20 minutes. No new dashboard to learn.
- Instagram DMs
- Facebook messages
- Post comments
- Customer email
SVARA drafted a reply in your tone.
or Discord, WhatsApp, email