Reply to all social media messages and emails in one inbox
SVARA is a unified social inbox that connects Instagram, Facebook, LinkedIn, YouTube and email to your team chat. It drafts replies in your tone and auto-answers the repeat questions you approve.
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- 1. Connect socials
- 2. Upload knowledge
- 3. Pick your inbox
- 1. Connect socials
- 2. Upload knowledge
- 3. Pick your inbox
- 1. Connect socials
- 2. Upload knowledge
- 3. Pick your inbox
drafting…Instagram DM from @mara.k — “Do you ship to Spain?”
Hi Mara! Yes — we ship to Spain in 2–4 working days, free over €60.
Trusted by brands with 50 000+ followers
One social media inbox for Instagram, Facebook, LinkedIn, YouTube and email
Speed, focus and reliability — without adding another tool to your team's day.
Fast replies to Instagram DMs, comments and email
SVARA drafts every reply for approval, and auto-answers the repeat questions you've signed off on — so social media customer service happens in seconds, not hours.
Unified social media inbox inside Slack
Instagram DM management, Facebook messages, comment management and email in one place — delivered into Slack, so there's no extra dashboard to check.
Never miss a social media message again
Nothing slips through the cracks. Routine questions get answered automatically, everything else waits with a draft ready for a human to approve.
Connect your social media inbox to Slack — no new dashboard
SVARA plugs into the communication software you already run on and posts each drafted reply there with Approve, Edit and Skip. Your team never logs into another tool.
- Slack
- WhatsAppComing soon
- Microsoft TeamsComing soon
- DiscordComing soon
- NotionComing soon
SVARA APP
New Instagram DM from @mara.k — “Do you ship to Spain, and how long does it take?”
How to get started in three steps
- 1
Connect your social channels
Link Instagram, Facebook, LinkedIn, YouTube and email in minutes. DMs and comments included, tokens only.
- 2
Upload your tone of voice
Add your tone, terms and FAQs. SVARA learns from every reply you approve.
- 3
Choose where messages land
Slack, Discord, WhatsApp, email or Notion. No new dashboard to learn.
Instagram DMs, Facebook messages, LinkedIn and YouTube comments and email in one inbox
Instagram DMs
Direct messages and story replies.
Facebook Messenger
Page inbox and Messenger threads.
Comments and mentions on company pages.
YouTube
Comments on your channel videos.
Business numbers and customer chats.
Support and sales inboxes.
AI replies for social media DMs — on-brand, on your terms
You choose what's automated. Repeat questions you've approved can be answered instantly; everything else waits for a person, written in your tone and grounded in your policies.
Drafts by default, approval in one click
Anything new or sensitive arrives as a draft. Approve, edit or skip — the decision stays with your team.
Auto-replies for repeat questions
Opening hours, shipping times, order status: switch on automatic answers for the question types you've signed off on, and turn them off anytime.
Learns your tone and terms
Shipping windows, refund rules, product names and voice — SVARA drafts within them.
Careful with what it doesn't know
When a thread needs a human judgement call, SVARA flags it instead of inventing an answer.
“We went from answering in hours to answering in minutes — and we never opened a new tool to do it.”
Henrik, CEO and Founder at Nightli
Common questions about connecting social media to SVARA
How do I connect social media to SVARA?
You log in with your Instagram or Facebook account and approve access once — no developer work. SVARA then starts pulling in new DMs and comments, and the drafted replies land in Slack. Most teams are set up in under 20 minutes.
See all channel integrations →Can I reply to comments as well or only DMs?
Both. SVARA handles Instagram and Facebook DMs as well as public comments on your posts — all in the same place, so nothing falls between channels. Email is coming soon.
See DM and comment coverage per network →Can SVARA send replies for me or only create suggestions?
Both, and you decide which. By default SVARA drafts a reply and you approve, edit or skip it in one click. For repeat questions you've signed off on — opening hours, shipping times, order status — you can switch on auto-replies, and turn them off anytime.
More on drafts and auto-replies →What social media can I connect to SVARA?
Instagram, Facebook Messenger and Facebook/Instagram comments today, with replies delivered into Slack. WhatsApp, email and TikTok comments are coming soon; TikTok DMs have no public API, so no tool can support them yet.
See the full network coverage table →About SVARA
A customer messaging tool for small teams and creator-led brands
Connect Instagram, Facebook and email once. Every new DM, comment and email arrives in the chat tool your team already uses, with a suggested reply written in your tone — approved by a human before it sends.
- One connected inbox
- Instagram DMs, Facebook Messenger, social comments and email in a single stream.
- Replies in your tone
- SVARA learns your brand voice and terms, then drafts every reply for you.
- Approved by a human
- Drafts land in Slack for one-click approval, with auto-answers only where you allow them.
See our Privacy Policy and Terms & Conditions.
Ready to answer everyone, everywhere?
Connect your socials in minutes and plug them straight into your business chat — like Slack. SVARA drafts every reply in your tone; your team approves in one click.
Get startedSetup takes under 20 minutes. No new dashboard to learn.
- Instagram DMs
- Facebook messages
- LinkedIn comments
- YouTube comments
- Customer email
SVARA drafted a reply in your tone.
or Discord, WhatsApp, email